Richard Steele and Joseph Addison created a London daily paper called The Spectator, starting in 1711. It was full of opinion, poetry, and articles to appeal to a general audience. These was much discussion of modes, manners and morals. The tone of the articles was friendly and persuasive, influential to this day in journalistic circles.
Rhinos appreciate every effort to improve behavior, round and about. And at that time, very much like this, there was plenty to improve. Ask anybody.
Must admit, those folk sure knew how to style a wig!