Rhinos aren’t interested in When a good idea showed up. Some ideas are new, some old, and some Really-Really Olde. Rhinos are introduced to a giant hodge-podge of thoughts and concepts, convictions, and warnings, starting in the womb, if not earlier.

The difficulty is how to evaluate these precepts and discard the no-good ones. Old ideas always feel sacred; if they’re so meaningless, why are they still around? And many new ideas are appealing, though We feel suspicious of the attraction.

Is it any wonder some RhinoThinking is a 3-D mess? We hear a lot more about Wisdom than We experience on the hoof.